Hey there,
Welcome to The Subscription-First Newsletter!
Didn't read our last issue? TL;DR — it’s worth exploring direct-to-consumer (D2C) subscription products. Check it out here in our archive.
This week's issue was written in response to Insider Intelligence’s recent report on the subscription industry.
Long story short... whatever you’re doing, minimizing churn should remain a top priority.
With that in mind, let’s jump in to this week’s topic: 🥊 strategies to crush subscription churn.
— Zaki Gulamani, Editor-in-Chief
“Every time our company brings on a new customer, it’s cause for celebration. But, in my mind, it’s just as satisfying when we get the green light from a current client saying they want to sign on the dotted line for a renewal or extension.”
– Nathan Green, Vice President of New Level Radio (via Rolling Stone)
Long-term subscription success is a product of retention.
Minimizing voluntary and involuntary churn.
Be a subscription Sherlock Holmes.