Hey there,
Welcome to The Subscription-First Newsletter!
Didn't read our last issue? TL;DR — launching (or relaunching) a subscription product is more straightforward than you think! Click here to catch up.
This week, we’re covering a concept every single subscription entrepreneur should know about: ☄️ D2C (direct-to-consumer) business models. Let’s dive in!
— Zaki Gulamani, Editor-in-Chief
“There’s a lot of overlap between D2C and subscription models. Central to both are a focus on customer experience and brand building — if you get these two points right, everything else falls into place and you won’t need to spend as much money on ads to flourish and achieve profitable growth.”
— Devereaux Harry-Barnwell, Subbly Expert and founder of Cyphas Solutions
D2C > distributors and resellers
Maximizing control over your business
Seize the means of production distribution
Successful D2C businesses ditch distributors, marketplaces, and resellers and do everything themselves. Their reward?