Hey there,
Welcome to The Subscription-First Newsletter!
Missed our last issue? TL;DR — mo’ plugins, mo’ problems.
This issue, let’s kick off with some food for thought.
Ever wonder how so many companies seem to find success by being at the right place, at the right time?
There’s actually a lot you can do to maximize your chances of ending in the same situation… starting with your approach to touchpoints 🎯
— Zaki Gulamani, Editor-in-Chief
“With subscription selling, you’re interacting with your customers constantly, and they don’t always want to pick up the phone. Increasingly, they want to engage with you on their own terms — and in their pajamas.”
— Paul Bookstaber, Writer at Salesforce
There’s an opportunity in every touchpoint.
Engaging with relevant touchpoints at scale.