Hey there!
It’s time for our sixth newsletter — featuring content, links, and insight from our community and team.
Last time, we talked about customer retention strategies for subscription businesses. TL;DR, as we’ve said time and time again, retaining subscribers is both easier than cheaper than acquiring new ones. Haven’t read it yet? Click here to catch up.
Today, we’re inviting you to take a peek into the future. The subscription industry is far from stagnating — it’s developing at lightning speed, and we’ve got our pulse on what’s going on. Now, let’s dive into this week’s topic: 🤯 emerging trends and the future of subscriptions.
— Zaki Gulamani, Editor-in-Chief
“Businesses will need to think even more actively and strategically about how to retain acquired subscribers with customer-centric payment and pricing strategies, more transparent and intuitive UX experiences, and increased personalisation of product offerings.”
— George Adelman, Principal at FT Strategies (via AltFi)
Businesses that reject change will be left behind in the dust.
Jumping on the right bandwagons while minimizing complexity.
Think strategically and steal like an artist.
Here’s 3 major trends we’ve noticed recently:
Smaller merchants are finding more innovative ways to compete with the big guys.