Hey there,
We’re back with the third edition of The Subscription-First Newsletter, packed with content, links, and insight from the Subbly community and team.
Last time, we talked all about metrics and KPIs. Quick recap: the most important to track are those that can show subscribers are a) converting fast, b) not churning, and c) becoming cheaper to attract and retain over time.
Knowing what you’re looking for, trends-wise, is one thing. Ensuring your efforts are appropriate to the stage you’re at is another. This week, we’ve got something for first-time founders, experienced entrepreneurs, and everyone in between. Join us as we take a look at some 🔑 context-specific growth strategies.
— Zaki Gulamani, Editor-in-Chief
“As your subscription box business grows, new challenges come up. The questions, problems, and issues you need to solve when you start your subscription box business are different from the ones you face now as you work to grow your business.”
— Sarah Williams, Founder of Launch Your Box
Whatever stage you’re at, it’s crucial to find effective ways to move the needle.
Identifying what’s worth a shot while avoiding overkill.
What resources are most valuable to you right now?
Your time and money are finite. You’ll need to allocate them in different proportions as you move along your journey. Context-by-context:
Looking to launch? Be strategic about how you talk to suppliers. Securing a bulk discount or some free product early on can relieve the pressure when money’s tight.