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Hey there

Welcome to The Subscription First Newsletter.

This is the first of a new type of format we’re trying out — all value, no fluff. Expect to see us pop up in your inbox every 2 weeks with a curated selection of content, links, and insight from the Subbly team and community.

From time to time, we'll also be sharing invitations to exclusive knowledge sharing opportunities. To kick things off, join us tomorrow, February 7th, at 1 PM EST/6 PM GMT for a live webinar with Subbly Expert Alex Fleck, where he'll share some tried-and-tested hacks for launching your website conversion rate into the stratosphere.

Now, without further ado, let’s dive straight in!

This week, we’re focusing on an aspect of arguably one of the most interesting parts of running a subscription business — 💃 marketing and promotion.

🧠 The psychology of subscription box business marketing

“The simplest truth of a subscription box is that to engineer real success, you need to create an offering that people 1) easily understand and 2) believe they strongly need in their lives. If you can crack those two elements, you have yourself a real business with incredible potential.”

— Alex Fleck, Subbly Expert

🔥 Why It Matters

You should know that your opportunities for touchpoints are endless and why this is.

🔍 Problem

Your business won’t grow if you’re not enticing subscribers to stick around.

💡Solution

How often should you remind subscribers that you care?

Successful subscription businesses embrace longevity.